Fundamentals of Digital Marketing Strategies

Learn the nitty-gritty of digital marketing strategy in this exclusive course and stay one step ahead of your competition.

The Strategy Course is your ultimate roadmap for learning digital marketing strategy step by step. It covers identifying your audience, branding, market research, setting SMART goals, building a great team, budget mastery, and much more. There are 17 premium downloads included, all of which are insanely helpful. By the end of this epic journey, you’ll become a top-notch digital marketing strategist, leaving your competitors in the digital dust!

All the nuts and bolts of digital marketing strategy and why it matters in achieving business goals.
How to build a marketable, in-demand company that thrives differently in the industry.
An in-depth guide to conducting market research, analyzing competitors, and identifying marketing trends.
How to actually build a grand slam offer that people can't help but buy it.
The right approach to understand target customers, and build ideal buyer personas.
The secrets to setting laser-focus SMART goals and handpicking marketing channels that perfectly align with the business goals.
Mastering the know-how to craft a killer marketing budget, minimize customer acquisition costs, and set growth targets that turn heads.
Nail down measurable goals and KPIs to unlock savvy, data-informed marketing analysis and strategy.
Prepare an impactful year-long marketing strategy and action plan, making continuous growth and a powerful, long-lasting success loop.

Course Content

Module 1: Starting Out: Key Steps in Marketing Strategy

What’s Inside: A Peek into the Course
Download 17 Exclusive Marketing Templates & Resources
Marketing Strategy 101: Must-Know Basics
Why Strategies Fail: Common Mistakes
Strategy for Every Stage: Matching Your Business
Dream Big: Setting Exciting Goals
Asking Questions: How and Where
Free Course: Access My Exclusive DM Course for Free
Essential Books for More Knowledge

Module 2: Goal Setting Mastery: Crafting Realistic Targets

Module 3: Building a Marketable Company: Become Ready to Sell

Module 4: Knowing Your Customers: Target Better, Sell More

Module 5: Auditing Marketing: Assessing Your Current Efforts

Module 6: Competitive Analysis: Outsmart the Competition

Module 7: Build a Brand: Stand Out and Shine

Module 8: Marketing Channels: Best Platforms for Your Message

Module 9: Content Strategy: Engage and Convert Your Audience

Module 10: Creating Marketing Team: Gather Your Marketing Stars

Module 11: Marketing Budget Planning: Balancing Costs with Results

Module 12: KPIs & Targets: Navigating Your Path to Success

Module 13: Yearly Campaign Map -Annual Action Plans and Timelines

Module 14: Three-Page Plan: Your Marketing Strategy Document

Module 15: Crafting a Sticky Strategy: How to Stick to the Plan

Final Assessment

A course by

Moreum Akther

Najmul Hasan

Fundamentals of Digital Marketing Strategies

What Will You Learn?

Course Content

Module 1: Starting Out: Key Steps in Marketing Strategy

What’s Inside: A Peek into the Course

Download 17 Exclusive Marketing Templates & Resources

Marketing Strategy 101: Must-Know Basics

Why Strategies Fail: Common Mistakes

Strategy for Every Stage: Matching Your Business

Dream Big: Setting Exciting Goals

Asking Questions: How and Where

Free Course: Access My Exclusive DM Course for Free

Essential Books for More Knowledge

Module 2: Goal Setting Mastery: Crafting Realistic Targets

Lesson 1:Goal Setting Essentials: The Right Way Forward

Lesson 2: SMART Goals Framework: Keys to Effective Planning

Lesson 3: Number Wise: Setting the Right Amount of Goals for Success

Lesson 3: Number Wise: Setting the Right Amount of Goals for Success

Lesson 4: Goal Breaking Framework: From Mountains to Sand

Lesson 5: Action vs. Result-Based Goals: Understanding the Differences

Module 3: Building a Marketable Company: Become Ready to Sell

Lesson 1: Developing a Sales-Ready Business: Build a Marketable Company

Lesson 2: Irresistible Offers: Crafting Deals They Can’t Refuse

Module 4: Knowing Your Customers: Target Better, Sell More

Lesson 1: Target Customer Blueprint: Understanding Their Needs and Wants

Lesson 2: Ideal Customer Profiles vs. Buyer Personas: Navigating the Differences

Lesson 3: Ideal Customer Profile: A Step-by-Step Guide to Creating ICP

Lesson 4: Buyer Personas: Creating Characters that Convert

Lesson 5: Interviewing Existing Customers: Gaining Insights on What Matters

Lesson 6: Customer Journey Mapping: Crafting the Path from Awareness to Purchase

Module 5: Auditing Marketing: Assessing Your Current Efforts

Lesson 1: Marketing Audit: Effective Assessment

Lesson 2: Marketing Stage Audit: Assessing Your Current Position for Growth

Lesson 3: Audit the Founder: Evaluating Founder’s Role in Progress

Module 6: Competitive Analysis: Outsmart the Competition

Lesson 1: Competitive Analysis Explained: Understanding the What and Why

Lesson 2: Competitive Analysis Template: Crafting Your Market Edge

Lesson 3: SWOT Analysis: Navigating Business Challenges and Opportunities

Lesson 4: Demand Analysis: Understanding Market Needs and Trends

Module 7: Build a Brand: Stand Out and Shine

Lesson 1: Mastering USP: Stand Out with a Unique Selling Proposition

Lesson 2: Crafting Key Brand Messages: Your Voice in the Market

Module 8: Marketing Channels: Best Platforms for Your Message

Lesson 1: Marketing Channels Selection: Choosing the Best Platforms

Module 9: Content Strategy: Engage and Convert Your Audience

Lesson 1: Content Fundamentals: Who Will Make Money Online?

Lesson 2: Content Creation Strategy: Crafting Compelling Narratives

Lesson 3: Content Distribution Strategy: Enhance Brand Visibility

Lesson 4: Content Strategy Template

Module 10: Creating Marketing Team: Gather Your Marketing Stars

Lesson 1: Building a High-Performance Marketing Team

Module 11: Marketing Budget Planning: Balancing Costs with Results

Lesson 1: Marketing Numbers Part 1: Budget Factors & Customer Acquisition Cost (CAC)

Lesson 2: Marketing Numbers Part 2: CAC Based on Customer Lifetime Value (CLTV) & Growth Rate

Lesson 3: Marketing Budget Allocation or Breakdown

Lesson 4: Customer Lifetime Value (CLTV)

Module 12: KPIs & Targets: Navigating Your Path to Success

Lesson 1: Mastering KPIs in Marketing: Setting the Mark for Success

Lesson 2: Scorecard Tactics: My Key to Productivity Success

Lesson 3: CRM Strategy: Convert More Customers

Module 13: Yearly Campaign Map -Annual Action Plans and Timelines

Lesson 1: Yearly Strategy Map -Annual Action Plans and Timelines

Module 14: Three-Page Plan: Your Marketing Strategy Document

Lesson 1: Three-Page Plan: Your Marketing Strategy Document

Module 15: Crafting a Sticky Strategy: How to Stick to the Plan

Lesson 1: Sticky Strategy: How to Stick to the Plan

Lesson 2: Thank you. What’s next?

Final Assessment

Quiz

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