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  • Business Fundamentals : Build Your Business Foundation

Business Fundamentals : Build Your Business Foundation

  • By Moreum Akther
  • Business
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    • Business Fundamentals, Business Strategy, Business Development, Business Communications, Financial Literacy, Entrepreneurship Fundamentals, Leadership Skills and Digital Marketing
      What Will You Learn?
      • Learn about types of businesses and their role in the economy.
      • Discover the basics of planning, leading, and decision-making.
      • Read simple financial statements like balance sheets and income statements.
      • Explore product, price, place, and promotion (the 4Ps).
      • Use tools like SWOT analysis and Business Model Canvas.
      • Understand how to act fairly and legally in the business world.
      • Make your written communication more professional, and thrive in a corporate environment
      • Write persuasive emails that drive action and improve your professional reputation with every message
      • Make all your professional writing more clear, with perfect grammar, and word choice
      • Develop practical skills in crafting effective business letters and cover letters
      • Enhance your meeting communication skills to boost productivity and engagement
      • Report writing skills - improve this useful business English skill
      • Develop impactful presentation skills, and craft presentations with storytelling that resonates
      • Master the art of writing compelling business proposals that drive decision making

      Requirements

      • No prior business experience is required.
      • Basic English reading and comprehension skills.
      • Access to a computer or mobile device with internet.
      • A curious and motivated mindset.
      • You can take the course without any communication skills. You will gain all the English grammar and writing skills needed for business communication as you progress through the course.
      • A desire to improve your English grammar and English writing, and with that improve your professional communication skills.

      Course Content

      Introduction to Business

      • What is a business? Definition and Importance
      • Types of Businesses (public, private, for-profit, non-profit)
      • Entrepreneurship and the Role of Entrepreneurs
      • Overview of the Global Business Landscape

      Management and Organization

      • The Four Functions of Management
      • Organizational Structures and Operations
      • Leadership and Decision-Making
      • Delegation and Empowerment

      Financial Fundamentals

      • Revenue, Expenses, Profit, Loss
      • Balance Sheet, Income Statement, and Cash Flow
      • Break-Even Analysis
      • Key Financial Ratios

      Budgeting and financial planning

      • Introduction
      • Creating a budget
      • Developing a financial plan
      • Conclusion
      • Quiz

      Personal finance management for entrepreneurs

      • Separating personal and business finances
      • Managing personal debt
      • Conclusion

      Marketing Fundamentals

      • What is marketing? The 4Ps (Product, Price, Place, Promotion)
      • Identifying Target Markets
      • Basics of Marketing Research
      • Introduction to Digital Marketing

      Market Research

      • Market Research Explained
      • Identify Audience Segments
      • Verify Audience Segments
      • Problems & Solutions

      Business Communication

      • Introduction to writing professional emails with great email etiquette
      • Professional Email subject line examples – clear, memorable, short, searchable
      • Workplace email example of an email between employees of the same company
      • Example of a confused and convoluted workplace email, and how to improve it
      • More focus on not writing convoluted workplace email
      • How to politely ask for something without offending in workplace communication

      Communication for negotiations

      • Introduction to negotiation using assertive communication
      • B.A.T.N.A, bluffing, and when to walk away during negotiation communication
      • How over-negotiating can hurt your negotiations
      • Negotiation exercise to improve your communication skills during negotiation

      communication skills for managers or leaders

      • How to give employees more confidence and inspire with your communication
      • Maintaining a resource document library with employee instructions
      • Making business communication gender-inclusive

      Operations Management

      • Production and Service Processes
      • Efficiency, Quality, and Process Improvement
      • Supply Chain Management
      • Inventory Control

      Strategic Thinking and Planning

      • SWOT Analysis
      • Vision, Mission, and Core Values
      • Short-Term and Long-Term Strategic Planning
      • Competitive Analysis (Porter’s Five Forces)

      Human Resource Management

      • The role and importance of HR
      • Recruitment, Training, and Performance Evaluation
      • Motivation Theories
      • Team Management and Conflict Resolution

      Legal and Ethical Foundations

      • Basics of Business Law
      • Contracts, Taxes, and Licensing
      • Business Ethics and Corporate Social Responsibility
      • Data Privacy and Ethical Decision-Making

      Let’s Learn Interactively – Role Play (OPTIONAL)

      • Why role play activities?
      • Launching Your First Business Idea
      • Managing Teams through Organizational Change
      • Budgeting Under Pressure: Making Smart Financial Choices
      • Understanding Customer Needs in Marketing
      • Optimizing Production Workflow
      • Crafting a Strategic Plan for Market Expansion
      • Resolving a Workplace Conflict through HR Mediation
      • The Dilemma of Responsible Business Decisions

      A course by

      MA
      Moreum Akther

      Course Includes:

      • Price:
        ŕ§ł23,890.00 ŕ§ł53,000.00
      • Instructor:Moreum Akther
      • Duration:560 hours23 minutes
      • Lessons:66
      • Students:1
      • Level:Intermediate
      ŕ§ł23,890.00 ŕ§ł53,000.00
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