Business Fundamentals, Business Strategy, Business Development, Business Communications, Financial Literacy, Entrepreneurship Fundamentals, Leadership Skills and Digital Marketing
What Will You Learn?
- Learn about types of businesses and their role in the economy.
- Discover the basics of planning, leading, and decision-making.
- Read simple financial statements like balance sheets and income statements.
- Explore product, price, place, and promotion (the 4Ps).
- Use tools like SWOT analysis and Business Model Canvas.
- Understand how to act fairly and legally in the business world.
- Make your written communication more professional, and thrive in a corporate environment
- Write persuasive emails that drive action and improve your professional reputation with every message
- Make all your professional writing more clear, with perfect grammar, and word choice
- Develop practical skills in crafting effective business letters and cover letters
- Enhance your meeting communication skills to boost productivity and engagement
- Report writing skills - improve this useful business English skill
- Develop impactful presentation skills, and craft presentations with storytelling that resonates
- Master the art of writing compelling business proposals that drive decision making
Requirements
- No prior business experience is required.
- Basic English reading and comprehension skills.
- Access to a computer or mobile device with internet.
- A curious and motivated mindset.
- You can take the course without any communication skills. You will gain all the English grammar and writing skills needed for business communication as you progress through the course.
- A desire to improve your English grammar and English writing, and with that improve your professional communication skills.
Course Content
Introduction to Business
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What is a business? Definition and Importance
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Types of Businesses (public, private, for-profit, non-profit)
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Entrepreneurship and the Role of Entrepreneurs
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Overview of the Global Business Landscape
Management and Organization
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The Four Functions of Management
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Organizational Structures and Operations
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Leadership and Decision-Making
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Delegation and Empowerment
Financial Fundamentals
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Revenue, Expenses, Profit, Loss
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Balance Sheet, Income Statement, and Cash Flow
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Break-Even Analysis
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Key Financial Ratios
Budgeting and financial planning
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Introduction
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Creating a budget
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Developing a financial plan
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Conclusion
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Quiz
Personal finance management for entrepreneurs
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Separating personal and business finances
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Managing personal debt
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Conclusion
Marketing Fundamentals
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What is marketing? The 4Ps (Product, Price, Place, Promotion)
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Identifying Target Markets
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Basics of Marketing Research
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Introduction to Digital Marketing
Market Research
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Market Research Explained
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Identify Audience Segments
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Verify Audience Segments
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Problems & Solutions
Business Communication
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Introduction to writing professional emails with great email etiquette
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Professional Email subject line examples – clear, memorable, short, searchable
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Workplace email example of an email between employees of the same company
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Example of a confused and convoluted workplace email, and how to improve it
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More focus on not writing convoluted workplace email
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How to politely ask for something without offending in workplace communication
Communication for negotiations
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Introduction to negotiation using assertive communication
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B.A.T.N.A, bluffing, and when to walk away during negotiation communication
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How over-negotiating can hurt your negotiations
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Negotiation exercise to improve your communication skills during negotiation
communication skills for managers or leaders
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How to give employees more confidence and inspire with your communication
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Maintaining a resource document library with employee instructions
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Making business communication gender-inclusive
Operations Management
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Production and Service Processes
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Efficiency, Quality, and Process Improvement
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Supply Chain Management
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Inventory Control
Strategic Thinking and Planning
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SWOT Analysis
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Vision, Mission, and Core Values
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Short-Term and Long-Term Strategic Planning
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Competitive Analysis (Porter’s Five Forces)
Human Resource Management
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The role and importance of HR
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Recruitment, Training, and Performance Evaluation
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Motivation Theories
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Team Management and Conflict Resolution
Legal and Ethical Foundations
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Basics of Business Law
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Contracts, Taxes, and Licensing
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Business Ethics and Corporate Social Responsibility
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Data Privacy and Ethical Decision-Making
Let’s Learn Interactively – Role Play (OPTIONAL)
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Why role play activities?
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Launching Your First Business Idea
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Managing Teams through Organizational Change
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Budgeting Under Pressure: Making Smart Financial Choices
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Understanding Customer Needs in Marketing
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Optimizing Production Workflow
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Crafting a Strategic Plan for Market Expansion
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Resolving a Workplace Conflict through HR Mediation
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The Dilemma of Responsible Business Decisions




