You are in charge of public relations during a crisis. Imagine a scenario where a crisis strikes your organization and you emerge victorious in the media. You proactively approach the media. You have a clear and easy-to-understand message. And you get the exact quotes you want in the final stories.
You didn’t pick or plan the public relations crisis, but you are ready to communicate effectively.
Your reputation doesn’t just remain intact; your reputation has improved.
Course Content
You Can Handle a Media Crisis and Come Out Ahead
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This Crisis Will Make You Stronger – Public Relations
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Creating Your Winning Message
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Please Introduce Yourself
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Let the Whole World Know – Distributing Your Message
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Instant Answers to Your Crisis Communication Questions
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Instant Answers to Your Crisis Communication Questions
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The Biggest Crisis Blunders to Avoid – Public Relations
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The Real Secret to Being Prepared for a Crisis: Practice on Video
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Final Public Relations Tips
Lessons:
